Research
![Typewriter Keys](https://static.wixstatic.com/media/7d6d864e1426493e9c0c4948b0fc24a0.jpg/v1/fill/w_460,h_580,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Typewriter%20Keys.jpg)
Trust, Identity and Ethics in the Financial Sector
The financial sector sector has suffered a major loss of trust after the financial crisis in 2008. Today, more than 10 years later, most banks continuously find themselves struggling to re-establish the lost trust and repair their spoiled images among customers and society in general. I am interested in how the management and employees of banks make sense of the trust crisis, its occurrence and consequences, and how they reflexively reconsider their self-identity and ethics in the face of this crisis through their everyday stories.
Methods in Organization Studies
I am always curious about methodological issues that relate to research conducted in close interaction with corporations. I like to pull on various qualitative method strings particularly rooted in critical, ethnographic, and narrative approaches. In example, the objective of the book Counter-Narratives and Organization (2016) was to bring together researchers interested in theoretical and methodological approaches in order to foreground often silenced and fragile “counter-narratives,” those overlooked in organizational studies.
![Workspace](https://static.wixstatic.com/media/6a57297c10c047c1a7700b8429a1162e.jpg/v1/fill/w_115,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Workspace.jpg)
![Adult Students](https://static.wixstatic.com/media/bd0728a98e5141ed8762dacec3b08c20.jpg/v1/fill/w_115,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Adult%20Students.jpg)
Sales, Strategy and Organization
I focused on individual- and organizational-level changes in sales practices in the financial sector following the 2008 global financial crisis. I have conducted a comparative case study of three different Nordic banks, one of which has subsequently been the subject of longitudinal, in-depth study. The financial crisis has damaged the image of many banks, and the bank advisors’ practices have been questioned on ethical grounds. I am interested in the ensuing changes, made in order to repair the public image by re-authoring new organizational and personal identity narratives. As part of this process I have been engaged in the Sales Executive Development Network in collaboration with Sydsvenska Handelskammeran
Organizations faced with damaged images
I studied identity negotiations among frontline ticket inspectors of a public railway service, E-rail (pseudonym), in the face of severe organizational stigmatization by the media. In my case study, I found that an emerging shared, collective paranoia influenced the sensemaking and enactment among frontline members of the organization. This research project also highlighted the ways the organizational members engaged in a particular storytelling structure, which maintained the organization in the status quo.
![Kvindeskrivning](https://static.wixstatic.com/media/ad5fba49bd284946b09d28b1aafb36e6.jpg/v1/fill/w_115,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Kvindeskrivning.jpg)
![Notebook og kuglepen](https://static.wixstatic.com/media/5264ed1278f543fdb5a2d7f8d2b08540.jpg/v1/fill/w_115,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Notebook%20og%20kuglepen.jpg)
An internal perspective on branding
Since most of the organizational change processes, I have studied, were motivated by the need to repair the organizational image, I began to research branding as an organizational phenomenon. I consider branding to be a dominant logic in contemporary society, one with wide-ranging intra-organizational implications that have not yet been fully unpacked or studied empirically.