Sanne Frandsen

Associate Professor



Researcher. Writer. Critical thinker.

I am an Associate Professor in Organization Studies at the Department of Business Administration,

Lund University School of Economics and Management. 

My research is a collection of stories analyzed and discussed to provide a deeper understanding of our work lives in contemporary organizations. I aspire to provide thought-provoking research that challenges the mainstream.  I am driven by an insatiable curiosity and a passion for learning. 


Recent Publications

Research and Articles

Identity, Image and Brand


"Tensions, insecurities, and dilemmas related to the interplay among brands, images, and organizational identities create opportunities for individuals to engage in identity work" (p. 417).

New book chapter by Dan Kärreman and Sanne Frandsen in the book "Oxford Handbook of Individual Identities in Organizations". Edited by Andrew Brown and published by Oxford University Press. 

Contact me if you want a copy of the text
Adult Students
Billede af Danielle MacInnes


Are you happy with you worklife? If not, I offer coaching conversations about your preferred work-life and challenges that may stand in its way. I use a narrative coaching method that helps you open up new ways to tackle challenges of work-life - and make changes happen. 

Are you ready? Then write to me to book a 30 minutes free call, where we talk more about how I can help you. 

Get in Touch

Lund, Sweden

+45 3038 1076

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